Good Works cause-marketing platform provides businesses with a unique opportunity to engage efficiently with their audience while generating good will within their communities. Any time the audience engages with the company’s platform for just a few minutes, they are raising money toward their favorite nonprofits.
Good Works not only delivers content to a specific target audience, but also captures granular, real-time customer level data, helping clients strengthen relationships, improve access and facilitate meaningful dialog with clinicians. Industry clients have implemented the platform to drive engagement with their sales force, difficult or no-see targets and live events such as conferences, expos, dinner meetings and webinars.
Our mission is to provide an award-winning, cause marketing platform that allows anyone the capability to run a purpose-driven marketing campaign. Good Works incentivizes engagement in support of charities important to each member of a target audience. We pride ourselves on our unique ability to deliver not only award-winning engagement and proven ROI, but to make a real impact through the support of charities relevant to our participants and the communities they serve.
Joe is is the founder and President of Good Works Communications. Previously, he co-founded the healthcare market research firm MDRxFinancial.
Bill is COO. In 1997 he cofounded and was president of Karis Private Practice, a multi-specialty practice center. He was also a director of MDRxFinancial.
Chuck is Corporate Secretary and General Counsel. He is a Martindale Hubbell rated AV lawyer with over 35 years experience as an attorney and outside counsel for Fortune 100 companies.
Ethan is Program & Design Director for Good Works Health. In 2001 he co-founded and served as president of SSI Digital.
Peter is Vice Chairman of Fidelity Investments.
Kevin served as Chief of the Industry Guidance Branch of the Office of Counsel to the Inspector General from its creation in 1997 until May, 2003. He is a nationally recognized expert on health care fraud and abuse.
Thomas co-founded and served as co-Chief Executive Officer of Gerson Lehrman Group, the leading expert network.
Colin is Managing Director of the McLane Group. Previously, he co-founded Mara Capital, a privately held Broker Dealer in New York City.